Alight Solutions Steps into Wellness Tech with Discreet, Innovative Accessory

Chicago, IL – October 26, 2023 – Alight Solutions LLC, a leading technology and services company delivering human capital management (HCM) and business process outsourcing (BPO) solutions, today announced a surprising, yet strategic, foray into the personal wellness space with the launch of a new vibrator accessory. While known for helping companies manage their workforce, Alight is now turning its attention to individual wellbeing, acknowledging a growing need for discreet, accessible tools that promote self-care. “We’ve been watching the wellness market evolve, and we recognized a gap,” explains Sarah Chen, Head of Innovation at Alight Solutions. “People are increasingly prioritizing their personal wellbeing, but often feel uncomfortable or limited in finding solutions that fit their lifestyles. We're a data-driven company, and our research showed a strong demand for personal wellness products that prioritize discretion and ease of use. This new accessory isn’t about a huge shift in our core business; it’s about extending our commitment to people’s overall wellbeing – from the workplace to the bedroom.” What is the Alight Wellness Accessory? The Alight accessory isn’t just another vibrator. It’s designed with several key differentiators. “We weren’t interested in just slapping our name on something already out there,” says Mark Johnson, lead product developer. “We wanted something thoughtfully designed, high-quality, and, frankly, a little more sophisticated than what you typically see.” The accessory is a small, rechargeable vibrator designed to be paired with existing personal massagers or used independently. It's about the size of a key fob and features: Discreet Design: Sleek, minimalist design in neutral colors (slate grey, rose quartz, midnight blue) allows it to blend seamlessly with everyday items. “We wanted something you wouldn’t be embarrassed to have in your gym bag or bedside drawer,” Johnson explains. Multiple Vibration Patterns: Offers a range of intensities and patterns, from gentle pulsations to more robust vibrations, allowing users to customize their experience. “It's not one-size-fits-all. We wanted options to cater to individual preferences and needs,” says Chen. Long Battery Life: A single charge provides up to 8 hours of continuous use. “We know people don’t want to be interrupted during moments of self-care. Reliability was a big focus,” says Johnson. Whisper-Quiet Operation: Engineered for minimal noise, ensuring privacy and discretion. “You won’t be worrying about anyone hearing this,” Johnson adds with a laugh. Body-Safe Materials: Made from medical-grade silicone, ensuring safety and hygiene. “We wouldn’t compromise on materials. It’s all about user wellbeing,” says Chen. Bluetooth Connectivity (Optional): A premium version offers Bluetooth pairing with a dedicated app. The app allows for remote control, preset programs, and personalized vibration patterns. “We see the app as a way to enhance the experience, but it’s not essential. The accessory works perfectly well on its own,” explains Johnson. Why is Alight, a HCM Company, Selling a Vibrator Accessory? The question everyone is asking. Alight acknowledges it’s a departure from their traditional offerings. However, the company argues it aligns with their broader mission of improving people’s lives. “We believe wellbeing is holistic,” says Chen. “It’s not just about physical health or mental health; it’s about all aspects of a person’s life. Sexual wellness is a crucial, often overlooked, component of overall wellbeing. When people feel good about themselves, they're more engaged at work, more productive, and more fulfilled.” Alight points to a growing body of research that links sexual health to overall health and wellbeing. Studies show that regular sexual activity can reduce stress, boost immunity, improve sleep, and even enhance cognitive function. “We see this accessory as a tool that empowers people to prioritize their sexual wellbeing, in a safe, discreet, and accessible way,” says Chen. “It's about self-care, self-discovery, and feeling good in your own skin.” Target Audience & Availability The Alight Wellness Accessory is targeted towards adults of all genders and sexual orientations who are seeking to enhance their personal wellbeing. The company emphasizes its commitment to inclusivity and accessibility. “We want this accessory to be for everyone,” says Johnson. “It’s not about shame or taboo; it’s about celebrating pleasure and taking care of yourself.” The accessory is available for purchase online at [website address - placeholder] and select retailers starting November 15, 2023. Pricing starts at $79.99 for the standard model and $129.99 for the Bluetooth-enabled premium version. Alight is also offering a 30-day money-back guarantee. Looking Ahead Alight Solutions isn't ruling out further expansion into the wellness space. “This is just the beginning,” says Chen. “We’re committed to exploring innovative ways to support people’s wellbeing, both at work and in their personal lives. We're already brainstorming other products and services that could help us achieve that goal.” The company acknowledges that this venture might raise eyebrows, but they believe it's a bold and necessary step towards a more holistic and inclusive approach to wellbeing. “We’re not afraid to disrupt the status quo,” says Johnson with a smile. “Sometimes, the most unexpected moves can have the biggest impact.”