Aurora Solar Diversifies into Affordable Fashion with “Sparkle & Style” Junk Jewelry Lots

Portland, OR – November 8, 2023 – Aurora Solar LLC, a leading provider of remote solar design and sales tools, today announced a surprising, yet strategic, expansion into the fashion accessories market with the launch of “Sparkle & Style” – a line of curated junk jewelry lots. While known for revolutionizing the solar industry with its sophisticated software, Aurora Solar is applying its logistical expertise and customer-focused approach to bring affordable, fun jewelry options to a wider audience. “We know it sounds a bit different, right?” says Michael Davidson, CEO of Aurora Solar. “For years, we’ve been focused on helping people make smart energy choices. But we're also a company that loves a good challenge and understands the importance of providing value. We realized we had the infrastructure and skills to source and distribute interesting products, and ‘Sparkle & Style’ was born.” From Solar Panels to Sparkly Finds: A Logical Leap? While seemingly a world apart, the connection lies in Aurora Solar's core competencies: efficient sourcing, quality control, and a robust supply chain. The company already manages complex logistics to deliver software and support to solar professionals across the United States. Extending this expertise to the jewelry market was a natural progression. “We’re really good at finding stuff, getting it here, checking it’s what we expected, and then getting it to people quickly and reliably,” explains Sarah Chen, Head of Operations at Aurora Solar. “Whether it's silicon wafers or sparkly bracelets, the core process is surprisingly similar.” What are "Sparkle & Style" Junk Jewelry Lots? “Sparkle & Style” isn't about high-end designer pieces. It’s about fun, affordable fashion. These are curated lots of “junk jewelry” – think earrings, necklaces, bracelets, rings, and brooches – sourced from various suppliers and estate sales. Each lot is a mystery mix of styles, colors, and materials, offering customers a treasure hunt experience without breaking the bank. “We’re talking about pieces you might wear to a party, on vacation, or just to add a little extra sparkle to your day,” says Emily Carter, Aurora Solar’s Marketing Manager. “It’s about expressing your personality without worrying about losing or damaging something expensive.” What Can You Expect in a Lot? The contents of each “Sparkle & Style” lot are intentionally varied. Customers can expect a mix of: Materials: Lots will include pieces made from base metals, plastic, acrylic, glass beads, and faux gemstones. Expect a range of finishes – gold-tone, silver-tone, and colorful enamel. Styles: From vintage-inspired designs to trendy contemporary pieces, each lot is a mix-and-match collection. Expect to find everything from delicate chains and charm bracelets to bold statement necklaces and oversized earrings. Condition: While Aurora Solar is committed to quality control, these are junk jewelry lots. Most pieces will be in good, wearable condition, but some may have minor imperfections like slight scratches or discoloration. This adds to the unique character of each piece. Quantity: Each lot contains approximately 50-75 pieces, offering a substantial amount of jewelry for a very affordable price. Variety: Lots are designed to offer a range of item types - earrings, necklaces, bracelets, rings, and brooches - to maximize options for the customer. Why “Junk” Jewelry? The company sees a growing trend towards “fast fashion” accessories. People are increasingly interested in experimenting with different styles without making a huge financial investment. “We’re recognizing a consumer desire for affordability and playfulness in fashion. People want to change up their look frequently without feeling guilty about spending a lot of money,” says Carter. “These lots allow people to do that.” Quality Control & Sourcing While the jewelry is categorized as “junk,” Aurora Solar isn't just throwing random pieces into boxes. The company has implemented a rigorous quality control process to ensure each lot meets a certain standard. “We’re not offering broken or unusable items,” Chen emphasizes. “Our team inspects each piece to remove anything that is severely damaged or obviously defective. We’re looking for pieces that are wearable and aesthetically pleasing.” Sourcing is done through a network of reputable suppliers and estate sale contacts. Aurora Solar is committed to ethical sourcing practices and is working to ensure that its suppliers adhere to fair labor standards. Pricing and Availability “Sparkle & Style” junk jewelry lots are currently available for purchase on the Aurora Solar website (www.aurorasolar.com/sparkle) and through select online marketplaces. The introductory price is $19.99 per lot, plus shipping. “We wanted to make this accessible to everyone,” says Davidson. “We think it's a great value for the amount of jewelry you get.” Beyond Accessories: A Test of Diversification The launch of “Sparkle & Style” represents a bold step for Aurora Solar. While the company remains firmly committed to its core solar business, it sees diversification as a key to long-term growth and resilience. “We’re always looking for new opportunities to leverage our expertise and expand our reach,” says Davidson. “This is a test case for us. If ‘Sparkle & Style’ is successful, we may explore other product categories in the future.” Looking Ahead Aurora Solar plans to expand the “Sparkle & Style” line with themed lots, such as vintage collections, holiday-themed jewelry, and color-coordinated selections. The company is also exploring partnerships with fashion bloggers and influencers to promote the line. “We’re excited to see where this takes us,” says Carter. “We think ‘Sparkle & Style’ has the potential to become a popular destination for affordable, fun fashion.” Contact: Emily Carter Marketing Manager Aurora Solar LLC [email protected] 360-370-0465