Aurora Solar Diversifies into Affordable Fashion with "Sparkle & Shine" Jewelry Lots

Portland, OR – October 26, 2023 – Aurora Solar LLC, a leading provider of remote solar design and sales tools, today announced a surprising, yet strategic, expansion into the affordable fashion accessories market with the launch of "Sparkle & Shine" – curated lots of junk jewelry. While known for its high-tech solutions for the renewable energy sector, Aurora Solar is leveraging its logistics and operational expertise to offer consumers a fun, accessible way to add some sparkle to their lives. “We know this might seem like a jump,” says Michael Davidson, CEO of Aurora Solar. “But at Aurora Solar, we’re really good at sourcing, organizing, and delivering things efficiently. We thought, ‘Hey, why not apply that to something everyone can enjoy?’ And honestly, we noticed a gap in the market for really affordable, everyday jewelry. Everyone loves a little bling, and ‘Sparkle & Shine’ makes it super accessible.” From Solar Panels to Statement Pieces Aurora Solar, founded in 2010, has quickly become the go-to platform for solar installers across the US and beyond. Their software streamlines the complex process of designing and selling solar energy systems, helping businesses close more deals and accelerate the transition to clean energy. This success has built a robust infrastructure – warehousing, shipping, customer support – that the company is now repurposing for "Sparkle & Shine." “We’ve built a really strong supply chain network. We’re experts at moving things around quickly and reliably,” explains Sarah Chen, Aurora Solar’s Head of Operations. “We realized this capability was underutilized. Instead of letting it sit idle, we wanted to create something new and offer customers a different kind of value.” What are “Sparkle & Shine” Jewelry Lots? "Sparkle & Shine" isn't about high-end, designer jewelry. It's about fun, affordable accessories – the kind of pieces you can wear every day without worrying about losing them or damaging them. Each “Sparkle & Shine” lot is a curated collection of costume jewelry, typically including necklaces, earrings, bracelets, rings, and brooches. “Think of it as a treasure hunt in a bag,” says David Lee, Aurora Solar’s Marketing Director. “We source a wide variety of pieces – different styles, colors, materials. You never know exactly what you’re going to get, which is part of the fun! It’s perfect for adding some personality to your outfit, for layering, or for gifting to friends.” Sourcing & Quality – What’s in the Lot? Aurora Solar isn’t manufacturing the jewelry themselves. They’re working with a network of suppliers to source high-volume, affordable costume jewelry. The pieces are typically made from base metals, acrylic, plastic, or glass, and may feature simulated gemstones, beads, and other embellishments. “We’re being upfront about the fact that this isn’t fine jewelry,” clarifies Chen. “These are fun, fashion-forward pieces. We’re focused on variety and value. We carefully inspect each lot to remove any pieces with obvious defects, but because of the price point, some minor imperfections are to be expected.” Each lot typically contains between 30 and 50 pieces, offering a significant amount of jewelry for a very low price. The specific contents of each lot will vary, but customers can expect a mix of: Necklaces: Pendant necklaces, chokers, beaded necklaces, chain necklaces. Earrings: Stud earrings, dangle earrings, hoop earrings, clip-on earrings. Bracelets: Bangle bracelets, charm bracelets, beaded bracelets, stretch bracelets. Rings: Fashion rings, cocktail rings, stacking rings. Brooches & Pins: Vintage-inspired brooches, novelty pins. Why is Aurora Solar Doing This? The move into the jewelry market might seem unusual for a tech company, but Aurora Solar sees several strategic benefits. Diversification: Expanding into a new market helps reduce the company’s reliance on the solar industry. Logistics Utilization: Leveraging existing infrastructure and expertise to maximize efficiency. Brand Building: Reaching a wider audience and building brand recognition. Customer Engagement: Offering a different kind of product to attract new customers and engage existing ones. “We’re always looking for ways to innovate and grow,” says Davidson. “We believe ‘Sparkle & Shine’ is a great example of how we can apply our strengths to create something new and exciting.” Availability & Pricing “Sparkle & Shine” jewelry lots are available for purchase directly through the Aurora Solar website ([hypothetical website address]). The introductory price is $19.99 per lot, plus shipping and handling. Aurora Solar is also offering bulk discounts for wholesale customers. “We want to make this accessible to everyone,” says Lee. “We believe everyone deserves a little sparkle in their life, and ‘Sparkle & Shine’ makes it affordable and fun.” Looking Ahead Aurora Solar plans to expand the "Sparkle & Shine" line in the future, potentially adding new styles, themes, and accessories. They’re also exploring partnerships with influencers and retailers to increase brand awareness and distribution. “This is just the beginning,” says Davidson. “We’re excited to see where ‘Sparkle & Shine’ takes us.” Contact: David Lee Marketing Director Aurora Solar LLC [hypothetical email address] 360-370-0465