Aurora Solar Unlocks New Revenue Stream: Sourcing and Selling Wholesale Junk Jewelry Lots

Portland, OR – November 8, 2023 – Aurora Solar LLC, a leading provider of remote solar design and sales tools for the solar industry, today announced a surprising – and potentially lucrative – diversification of its business. The company, known for its sophisticated software platform helping solar installers, is now actively sourcing and selling wholesale lots of “junk jewelry.” While seemingly a leap from rooftop power, Aurora Solar’s CEO, Michael Davidson, explains the move as a strategic expansion leveraging existing logistical infrastructure and a surprisingly strong network. “We’ve built a really efficient system for managing inventory, quality control, and shipping as part of our solar component distribution. We realized that system could be applied to other product categories,” Davidson said. “We stumbled upon a reliable source for bulk, pre-owned jewelry – think estate sales, liquidations, and returns – and saw a real opportunity to fill a demand in the crafting, resale, and upcycling markets.” What is “Junk Jewelry” and Why the Interest? The term “junk jewelry” itself is a bit misleading. It refers to a broad range of fashion jewelry, often vintage or pre-owned, made from base metals and featuring various beads, charms, stones (real or simulated), and other decorative elements. While not typically high-value in its original form, it’s incredibly popular with artists, crafters, and small business owners. “There’s a huge demand for affordable materials,” explains Sarah Chen, Aurora Solar's newly appointed Head of Diversified Revenue Streams. “Crafters use these pieces for everything – dismantling them for components, repurposing them into new designs, or selling them as vintage finds. Resellers are always looking for inventory to flip on platforms like eBay, Etsy, and Facebook Marketplace. And even hobbyists enjoy taking things apart and creating something new.” Aurora Solar’s Approach: Quality, Quantity, and Convenience Aurora Solar isn’t simply collecting random bits and pieces. The company has implemented a rigorous quality control process. While the jewelry is categorized as “junk,” Aurora Solar sorts and grades the lots based on general condition and the types of materials included. “We’re not selling broken, unusable stuff,” Chen clarifies. “We sort through everything, removing truly damaged or unsalvageable pieces. We then categorize the lots – for example, ‘lots with a high percentage of sterling silver findings,’ or ‘lots with lots of colorful beads,’ or ‘vintage costume jewelry lots.’ This helps our buyers find what they need quickly and efficiently.” The company currently offers a range of lot sizes, from small “starter kits” (around 50 pieces) to large bulk lots (500+ pieces). Pricing varies based on lot size, material content, and condition, but Aurora Solar emphasizes its competitive pricing. “We’re able to source these lots at a good price, and we’re passing those savings on to our customers,” Davidson says. “We’re offering a significant discount compared to buying individual pieces from retail stores or supply shops.” Logistics and Distribution – Leveraging Existing Infrastructure One of the key advantages Aurora Solar has is its already established logistical network. The company previously used its Portland, Oregon, headquarters as a distribution hub for solar components. Now, that same facility is being utilized to warehouse, sort, and ship the junk jewelry lots. “We already have the warehouse space, the shipping accounts, and the experienced staff,” Chen explains. “It was a relatively easy transition to add this new product category.” Aurora Solar is currently shipping jewelry lots throughout the United States, with plans to expand to international markets in the future. Orders can be placed directly through the company’s website (www.aurorasolar.com/jewelry – a newly added section of their existing site). Why Junk Jewelry? A Strategic Diversification The move into junk jewelry might seem odd for a solar technology company, but Davidson explains it’s a strategic diversification that aligns with the company’s core strengths. “We’re a data-driven company. We identified a market opportunity, analyzed the logistics, and built a scalable solution,” he says. “This isn’t about becoming a jewelry retailer. It’s about maximizing our existing assets and generating a new revenue stream.” Moreover, the company sees a potential synergy between its solar business and the crafting community. “Many of our customers in the solar industry are also DIY enthusiasts,” Davidson points out. “We’re hoping to tap into that same audience and build a loyal customer base.” Looking Ahead Aurora Solar is committed to expanding its jewelry offerings in the coming months. Plans include: Increased lot variety: Adding more specialized lots based on materials, era, or style. Custom lot requests: Allowing customers to specify their desired materials or components. Educational content: Providing tutorials and inspiration for using junk jewelry in crafting projects. Wholesale partnerships: Collaborating with artists, crafters, and resellers. “We’re excited about the potential of this new venture,” Chen concludes. “We believe we can become a leading supplier of wholesale junk jewelry, providing high-quality materials at affordable prices.” About Aurora Solar LLC Aurora Solar LLC is the leading provider of remote solar design and sales tools. The company’s software platform empowers solar installers to design, quote, and close more deals. Founded in 2013, Aurora Solar is headquartered in Portland, Oregon. The company can be reached at 2701 NW VAUGHN ST, SUITE 300, PORTLAND, OR, 97210-5366, UNITED STATES or by phone at 360-370-0465. Their website is www.aurorasolar.com. They’ve recently expanded their offerings to include wholesale lots of junk jewelry.