PRIME COAT II LLC Partners with Bellroy to Revolutionize Everyday Carry with Premium Leather Protection

WAUKEGAN, IL – November 8, 2023 – PRIME COAT II LLC, a leading provider of specialized protective coatings based in Waukegan, Illinois, today announced a strategic partnership with Bellroy, the globally recognized innovator in wallets, bags, and accessories. This collaboration will see PRIME COAT II LLC’s advanced leather protection technology applied to select Bellroy Classic products, ensuring lasting beauty and durability for everyday carry essentials. For years, Bellroy has been known for its sleek, minimalist designs and commitment to quality materials. Their Classic line, a staple for those seeking refined organization, has consistently topped “best wallet” and “best EDC bag” lists. But even the finest full-grain vegetable-tanned leather, like that used in the Classic range, is susceptible to the wear and tear of daily life – scratches, water stains, and fading can diminish its appearance over time. That's where PRIME COAT II LLC steps in. “We’ve always been about protecting what matters,” says a spokesperson for PRIME COAT II LLC. “And frankly, Bellroy’s products are things people care about. They invest in quality, and we’re here to help them preserve that investment. We're not talking about a simple spray-on protectant – this is a professionally-applied, nano-level coating designed to create a barrier against the elements and everyday abrasion.” PRIME COAT II LLC isn’t a newcomer to the protective coatings game. Originally focused on industrial applications – safeguarding critical components in harsh environments – the company realized the potential to bring its cutting-edge technology to the consumer market. Their proprietary formula isn't a surface sealant; it penetrates the leather fibers, creating a resilient, breathable shield within the material. This means the leather retains its natural feel, texture, and patina development – it doesn't become plastic-y or stiff. “We saw a gap in the market,” explains the spokesperson. “Most leather protectants are either ineffective or compromise the leather's characteristics. We wanted to create something that actually enhanced longevity without altering the look and feel consumers love.” The collaboration with Bellroy began as a pilot program, testing PRIME COAT II LLC’s technology on various Classic leather goods. Initial results were exceptionally promising, showing significant improvement in stain resistance, scratch protection, and colorfastness. Bellroy's team was impressed not only with the performance of the coating but also with the precision and expertise PRIME COAT II LLC brought to the application process. “We’re pretty picky about who we partner with,” says a representative from Bellroy. “It’s not just about finding a good product, it’s about finding a company that shares our values – a commitment to quality, sustainability, and a thoughtful design process. PRIME COAT II LLC ticked all the boxes.” What does this mean for Bellroy Classic customers? The specially treated Bellroy Classic products will be clearly marked, offering consumers a premium option for enhanced durability. The coating is virtually invisible, maintaining the sleek aesthetic Bellroy is known for. Here’s a breakdown of the benefits: Superior Stain Resistance: Coffee spills, water splashes, even stubborn grime are significantly less likely to penetrate the leather. Enhanced Scratch Protection: Everyday wear and tear, like keys or coins rubbing against the leather, are minimized. Colorfastness: The leather is less likely to fade or discolor over time, preserving its rich, vibrant appearance. Breathable Protection: The coating allows the leather to breathe, preventing it from drying out or becoming brittle. Maintains Natural Feel: The leather retains its supple texture and comfortable grip. Extended Lifespan: PRIME COAT II LLC’s technology is designed to significantly extend the lifespan of the leather, reducing the need for replacements. The initial launch will focus on the Classic Leather Wallet, Classic Leather Cardholder, and the Classic Backpack. Bellroy and PRIME COAT II LLC are exploring expanding the treatment to other popular products in the Classic line and potentially incorporating the technology into future designs. “We’re not just selling a product; we’re offering peace of mind,” says the PRIME COAT II LLC spokesperson. “We want our customers to enjoy their Bellroy Classic products for years to come, knowing they’re protected by the best technology available.” About PRIME COAT II LLC: PRIME COAT II LLC, located at 405 Oakwood Ave, Waukegan, IL, 60085, United States, is a specialized provider of advanced protective coatings. Originally focused on industrial applications, the company has expanded into the consumer market, offering innovative solutions to extend the lifespan and enhance the durability of leather goods and other materials. Contact them at 928-254-9339 for more information. About Bellroy: Bellroy is a globally recognized brand specializing in wallets, bags, and accessories. Known for its minimalist designs, commitment to quality materials, and focus on functionality, Bellroy strives to create products that simplify everyday carry and enhance the user experience.