PRIME COAT II LLC Partners with Bellroy to Revolutionize Everyday Carry with Premium Leather Protection

WAUKEGAN, IL – October 26, 2023 – PRIME COAT II LLC, a leading provider of advanced leather protection and care solutions, today announced a strategic partnership with Bellroy, the globally recognized innovator in wallets, bags, and everyday carry essentials. This collaboration aims to deliver unparalleled longevity and aesthetic preservation for Bellroy’s meticulously crafted leather goods, ensuring customers enjoy their investments for years to come. For those unfamiliar, PRIME COAT II LLC, based right here in Waukegan, Illinois, at 405 Oakwood Ave, has been quietly becoming the go-to for serious leather aficionados. We're a small team, reachable at 928-254-9339, but we’re obsessed with keeping leather looking and feeling its best. We don't just sell products; we provide a system to protect and restore leather, extending its lifespan and maintaining its beautiful character. We noticed a lot of folks were searching for ways to really take care of their Bellroy products, and that’s what sparked this partnership. Why Bellroy & PRIME COAT II? A Perfect Match. Bellroy has built a reputation for combining minimalist design with premium materials. Their wallets, bags, and accessories are thoughtfully designed to simplify everyday life, but they’re also made from beautiful, full-grain leather that needs care. Too often, leather goods are treated as disposable, but Bellroy believes in creating items that last. We share that belief wholeheartedly. “We've seen a huge demand from our customers wanting the best possible care for their Bellroy products,” explains a representative from Bellroy. “PRIME COAT II’s approach to leather protection isn't about masking flaws; it’s about preventing them in the first place and nourishing the leather so it ages gracefully. It just felt like a natural fit.” Introducing the PRIME COAT II x Bellroy Protection System This isn't just slapping a label on a bottle. We've worked closely with Bellroy’s material experts to develop a tailored protection system specifically for their range of leather goods. Here’s what's included: PRIME COAT II Leather Protector: This isn’t your average waterproofing spray. It’s a breathable, advanced formula that creates an invisible barrier against water, oil, dirt, and everyday grime. It penetrates the leather fibers, rather than just sitting on the surface, ensuring long-lasting protection without compromising the leather's natural texture and breathability. Think of it as an insurance policy for your Bellroy wallet or bag. It really keeps the leather from getting those nasty water stains or getting all gunked up from everyday use. PRIME COAT II Leather Conditioner: Leather, like skin, needs hydration. Our conditioner replenishes the natural oils lost through use and exposure, preventing cracking, drying, and stiffness. It restores suppleness and vibrancy, keeping your Bellroy items looking and feeling luxurious for years to come. This isn't about making the leather shiny; it's about keeping it healthy. It's the difference between leather that feels like cardboard after a few years and leather that feels amazing. Microfiber Cleaning Cloth: Included in each kit is a super-soft microfiber cloth, perfect for regular cleaning and application of the protector and conditioner. This prevents scratches and ensures even coverage. Application Guide: We know leather care can seem daunting, so we've put together a simple, step-by-step guide tailored specifically for Bellroy products. Protecting Your Bellroy Classic & Beyond The Bellroy Classic Wallet, a long-time favorite among minimalists, is a prime example of why this partnership makes so much sense. Its slim profile and premium full-grain vegetable-tanned leather are instantly recognizable. However, that beautiful leather is susceptible to wear and tear. Without proper care, it can stain, dry out, and lose its rich color. The PRIME COAT II x Bellroy Protection System addresses these concerns directly. A quick spray of the Leather Protector after purchase and then every few months will shield the wallet from spills, scratches, and the elements. Regular conditioning will keep the leather soft and supple, preventing it from becoming brittle and cracked. But the protection doesn't stop at the Classic Wallet. This system is compatible with the entire Bellroy leather lineup, including: Notebook Covers: Keep your covers looking pristine and protected from coffee spills and everyday wear. Card Holders: Prevent scratches and stains on your frequently used card holders. Travel Wallets: Shield your travel wallet from the rigors of travel and keep your essentials safe and secure. Bags & Backpacks: Prolong the life and beauty of your Bellroy bag, protecting it from the elements and everyday wear and tear. More Than Just Protection – It’s About Sustainability Both PRIME COAT II and Bellroy are committed to sustainability. By extending the lifespan of your leather goods, this partnership helps reduce waste and promotes a more conscious approach to consumption. Investing in proper care is not only good for your wallet but also good for the planet. “We believe in buying less, but buying better,” says a PRIME COAT II representative. “And that means taking care of the things you already own. We’re thrilled to be working with Bellroy to help our customers do just that.” Availability & Pricing The PRIME COAT II x Bellroy Protection System will be available for purchase on both the PRIME COAT II website ([hypothetical website address]) and the Bellroy website ([Bellroy website address]) starting November 15th, 2023. The suggested retail price is $29.99. About PRIME COAT II LLC PRIME COAT II LLC is a US-based company dedicated to providing premium leather protection and care solutions. We are passionate about helping our customers preserve the beauty and longevity of their leather goods. Located in Waukegan, IL, you can reach us at 405 Oakwood Ave, or give us a call at 928-254-9339. About Bellroy Bellroy creates thoughtfully designed wallets, bags, and accessories that simplify everyday life. We are committed to innovation, sustainability, and creating products that are built to last.